Conceptual Magazine Ad Design

Challenged with creating an advertisement for an established brand, the idea was to persuade a larger audience of the importance of maintaining a healthy lifestyle.

Using Nike’s original Moon Shoe as a basis for starting one’s journey to establishing healthier habits instills inspiration in the viewer. The moon shoe widely contrasts the products Nike put out in today’s market, but it’s their first product in what would become a global icon of a brand.

Solution

Showing the progression of Nike’s footwear over the years to further emphasize the idea of ‘we all start somewhere’ – gives the message that a successful brand like Nike didn’t become iconic overnight. The varying types of shoes also showcase the importance of varying sports/lifestyles. No matter who you are or what you do for exercise, Nike is there to support your endeavors.