Visual Branding Elements

The goal of this exercise was to create a new brand identity for a local company in Florida. Given different catgories such as fitness, foods, hospitality, and more, I went with fitness as there was fewer choices for established companies in St. Augustine, FL.

The term ‘Core’ in Core Fitness is a symbol that was consistent throughout all of the brand’s visual identity choices. The gym company goal first and foremost was to inspire and help people of all ages be proactive in keeping themselves healthy. With that in mind ‘Core’ was thought of as a way to show that being active is inside everyone, making it so that our target audience is anyone looking to make a healthy change in their life.

Core Fitness Letterhead

Core Fitness Logo Envelope