Brand Identity

ART 229 Branding called for a visual brand identity to be created for a mock company and its headlining product. Oasis Seltzer was the name created to represent a beverage brand with a demographic of young adults and beyond. The logo represents the replenishing relief of an oasis in times of thirst.

Packaging: Individual Cans

The initial designs that kickstarted the entire product campaign for Oasis Seltzer. Can designs take into consideration the kind of attraction popular drinks in the relative market have while separating itself with distinct colors/type/flavors.

Packaging: 24-Pack

As part of the product branding and the seltzer beverage’s product line, the Oasis Seltzer 24-pack showcases an in-depth look at packaging that consumers would see in stores. A more minimal approach was taken as the market is often flooded with packaging that includes confusing labels and over-the-top design.

Packaging: Dieline

Dieline packaging for the Oasis Seltzer 24-pack. Showcasing each individual flavor, proper contents of the drink, alcohol consumption restrictions, calorie count, and bar code.