Logo Solution Concept
The challenge of this conceptual brand campaign was to inhibit a change within a brand’s target audience, gain a new audience, inspire and celebrate an established brand’s new movement. With this in mind, the Jacksonville Jaguars NFL team campaign of the “Jacksonville Jamboree” was created in so that fans and community members could celebrate the team in a new way. The goal was to spark interactive moments between the Jaguars brand and the fans — whether you’re attending a game or not, the Jaguars encouraged community members to share their best moments involving the team. Beyond that, we also wanted to get new community members involved by posting photos on the Jaguars social platforms of what they considered exemplary behavior.
Social Media
Using different social media platforms such as Instagram, X, or Facebook, allows for promotion of the Jaguards brand throughout Florida and beyond. Allowing fans to see themselves be celebrated for their excitement of the Jaguars team promotes a healthy relationship between a brand and their audience.
Interactive
The interactive portion of this design campaign’s purpose was to garner attention to social platforms of the Jacksonville Jaguars by inviting attendees to share their best photos and other moments using the hashtag #JacksonvilleJamboree. This would be used to not only get fans excited about the team, but bolsters the brand loyalty within the community.